Google Pixel becomes the official smartphone of the Australian Open
what you need to know
- Google used the Australian Open to put the Pixel phone front and center as its official smartphone in 2025 to reach a global audience.
- The company has set up a real-life Pixel Studio at Rod Laver Arena, where fans can get an inside look at the Pixel 9 Pro’s capabilities with help from experts in action footage and AI editing tools.
- Google is also rolling out exciting Pixel deals starting January 12, offering deep discounts and better trade-ins for Pixel 9 Pro and 9 Pro XL.
Google used the Australian Open to promote its Pixel phones. As the official smartphone of the 2025 tournament, the company is putting its top-tier Android phone in the spotlight, attracting a global audience to the event.
This partnership marks Pixel’s major move into professional tennis, further enriching its lineup of elite sports partners (via 9to5Google). Already working with the NBA, NWSL, Frauen-Bundesliga, UEFA European Championship, and Premier League giants like Liverpool and Arsenal, Pixel is making waves in the sports world.
This cooperation is not only a trademark agreement, but also a stage for Google to showcase the cool features of Pixel (such as Gemini, Circle to Search, Magic Eraser and Magic Editor).
In addition, Google has set up a physical Pixel Studio at Rod Laver Arena, the center of the Australian Open. This interactive center allows fans to experience first-hand the cutting-edge features of Pixel 9 Pro. Expert “coaches” are on hand to help visitors capture action shots and explore Pixel’s powerful artificial intelligence editing tools.
The Australian Open opens on January 12 and ends with the men’s singles final on January 26, giving Google the perfect opportunity to showcase the Pixel 9 series.
As part of the event, Google is also rolling out some exciting Pixel deals starting January 12th. While we don’t know all the details yet, more information will be revealed in the coming weeks.
By partnering with the Australian Open, Google is bringing Pixel to a global audience, highlighting its top-notch camera and AI capabilities to fans around the world.
The 2024 Australian Open set records with over 1 million fans and 558 million views, so it’s no surprise that Google jumped at the opportunity to make the Pixel its official smartphone in 2025.
