Here’s Why Apple Won’t Let Its Own Google Search for Competitors
Ryan Haines / Android Authority
long story short
- Apple received billions of dollars in damages from Google for using Google Search as a default search on its iPhone, according to a filing in the ongoing Google antitrust trial.
- For Apple, developing a rival search engine is costly and time-consuming.
- Apple’s focus on privacy also conflicts with search engines’ targeted advertising models.
Google search played a huge role in shaping the Internet, just as Android shaped the smartphone market. Google’s success in leveraging its two businesses to grow each other has created expectations among rivals to follow suit. However, famous rival Apple would rather add Google Search to iOS than develop a rival product, and now we’ve learned more about the reasons behind this move.
Apple has asked to participate in Google’s upcoming U.S. antitrust trial over online search because Reuters Report. The company said it can’t rely on Google to defend its revenue-sharing agreement to make Google the default search engine on iPhone Safari. In 2022 alone, Apple will receive about $20 billion in revenue from Google.
as macro rumors In a statement in court filings, Eddy Cue, Apple’s senior vice president of services, explained why Apple didn’t want to create its own search engine. Developing a search engine would cost billions of dollars and take years, diverting resources like capital and employees away from other growth areas of the company. In addition, Apple does not have sufficient professional talent and operational infrastructure to build and operate a successful search engine business.
Statements in court documents explain that search as a business is growing rapidly due to artificial intelligence, making such investments financially risky. In order to create a viable search engine business, Apple would have to “sell targeted advertising,” which is not the company’s core business and would violate its long-standing privacy commitments.
Mr. Cue asked the U.S. court to allow Apple to bring its own witnesses to testify during the trial to defend its revenue-sharing agreement with Google. Mr. Cue mentioned that if the agreement cannot continue, it will weaken Apple’s ability to continue to provide products that best meet the needs of users.
It remains to be seen whether the court will allow Apple to participate in the Google antitrust trial and defend the billions of dollars it could make from future revenue-sharing deals.
