Honor will bring about 30 products to Indonesia in 2025

what you need to know
- Honor plans to enter Indonesia in 2025 to further expand its footprint in Southeast Asia.
- The move comes as Honor reports that more than 50% of its sales in December 2024 will come from overseas markets.
- Honor may target Indonesia’s mid-range market with some of its phones, tablets, PCs and wearable devices.
Honor is the brand that successfully launched the foldable screen product Honor Magic V3 and the flagship product Honor Magic 7 Pro. The brand plans to enter major markets in Southeast Asia this year. The company announced today that it will launch 30 products in multiple categories into Indonesia in 2025, with the first batch of products to be launched this quarter.
As part of the expansion, “approximately” 30 products will debut in Indonesia, including mobile phones, tablets, PCs and wearables. In addition, Honor plans to open more than 10 “Honor Experience Stores” in the first year of operation in the country.
“We see huge potential in Indonesia, which is why we consider it one of our key markets,” Justin Li, president of Honor South Pacific, said in a press release. “In the long term, Honor is committed to working with Growing together with the Indonesian market, working with all our local partners to build a complete and holistic ecosystem of products and services for consumers here.”
Li said Honor is “fully capable” of serving consumers in the growing Indonesian market.
The news comes as Honor has enjoyed huge success outside of China. The company said that in December 2024, its overseas sales exceeded 50% for the first time.
“We are currently one of the fastest-growing brands in Malaysia, Singapore and the Philippines, especially in the mid-to-high-end market, and we strive to apply all the knowledge we learned there to build our business,” Lee added in the media release. .