Beauty & Skincare

Renée’s 2024 review and 2025 outlook

2024 is going to be an all-out year for me and my team at our corporate headquarters in Austin, Texas, and I’m always excited to share the highlights of the year as we work to better serve you, our loyal Friends and customer service! Being able to share personal dynamics like this is one of my favorite parts of being a founder-led small business. That’s it. Some of the most noteworthy things happening at Renée Rouleau in 2024 and 2025!

We’ve launched three new body care products (shown above today exhibit!

This year I’m taking my focus away from the face and want to offer you some solutions and healthy products for your body skin. These are so fun and you’ve been loving them!

  • Wake Me Up Shower Spray—This one will totally enhance your shower experience. Mist fills your shower walls, turn on the water and your entire shower becomes a eucalyptus awakening. Seriously, this is great. We get a lot of feedback from the men in your life who also enjoy it. (Secret code, he stole mine!)
  • Bedside Body Balm – I wanted to leave something on my bedside table to apply to my hands, cuticles, feet (socks included), so I created this delicious body balm. It blends into the skin perfectly without leaving a greasy mess. I know you’ll like it.
  • Back and Body Scrub – I’m obsessed with exfoliating my body to get super smooth skin, traditional body scrubs require scooping out of a jar and aren’t always practical. Introducing a simple way to remove dry skin cells all over your body, including hard-to-reach areas like your back. I use this twice a week followed by body oil and my skin feels absolutely incredible.

We’ve launched a new eye cream (Hello, fresher-looking eyes!)

  • Hydrabounce Firming Eye Cream – I packed this in with four key ingredients that the skin around your eyes needs – peptides, moisturizers, antioxidants and restorative lipids. I’ve been asked a lot, “Renee, does eye cream really work?” Yes, that’s why.

If you’re in Austin, we’ve also launched In-store pickup. When you check out online, you can now select this option and say hello to our team!

We won two beauty awards!

Day off mask won Best Beauty in Allure Won the “Best Night Mask” award. While there are many beauty awards out there, Allure is the OG and the real equivalent of winning an Oscar! (Better than last year’s Balm!)

Our new bedside body balm wins people Pageant awards so that’s very exciting as well. I’m excited to share my professional formula with you. From my hands to your skin, every product is crafted with love and care for real results.

Bedside moisturizer products recommended by magazines

Our best selling products for 2024 are…

Follow this order.

  1. Anti-collision solutions
  2. Vitamin C&E Treatment
  3. skin repair lotion
  4. Elderberry Soothing Toner
  5. AHA/BHA Anti-freckle cleanser
  6. Lightweight Protection SPF 30
  7. Triple Berry Smoothing Exfoliation
  8. Quick Response Detox Mask
  9. Hydraboost Rescue Cream
  10. Moisturizing toner

Our products are sold in 37 countries! We’ve received over 300 5-star reviews and we love hearing your feedback that our products are solving your skin concerns.

Creating skin care products is an intuitive art, and over the past 35 years, we’ve touched thousands of faces and listened to people’s skin concerns. This is… Renee’s Way.

Our products are now available in spas and medical spas

The biggest news of the year…for the first time ever, our products are now sold through estheticians and skin care professionals across the United States! I understand that you, our loyal customers, want to experience our products in real life. Touch, smell, try new things and maybe get the Renée Rouleau facial you’ve always wanted.

I have refused a lot of There are opportunities to sell my product line elsewhere. Big box retailers come knocking on my door and I don’t even want to talk to them. I’m just not interested in following the path of so many brands where the focus is on sales and numbers. All for the almighty dollar. When investors lock eyes with founders, they lose their souls. I see this happen all the time, but it’s not for me. (I’m happy to own 100% of my company, which I talk about a lot on the Glossy podcast.) But the idea of ​​getting my product out into the real world (as opposed to just online) is very exciting, I can’t choose the right person to represent my line— Esthetician and Trained skin care professionals. These are my people and I am so excited!

So far, we have 22 PRO partners, and the list is growing all the time. This is a new area of ​​business for us, so we are slowing down for the time being. See where to buy Renée Rouleau Thank you for supporting our partners!

New beautician joins our team

Speaking of estheticians, I was always around estheticians when I owned a skin care spa in Dallas (and previously in Boston). When we closed our Dallas spa five years ago, which is now a 100% product company, I was no longer an esthetician and I missed it. I get a lot of new ideas from them, so in the spirit of getting back to my roots, We are now hiring more beauticians Serve in a variety of roles including new product development, customer service, social media and marketing, and ultimately provide you with a better service. We recently hired beauticians Amanda and Maddie, who you will interact with when you call or email us. We always strive to provide a personalized service.

Esthetician Esthetician

Me and my team of beauticians. Amanda (left) and Maddie (center).

It feels so good to turn to the people who have been a part of my success – people who touch their face and really understand their skin on a deeper level. We speak the same language. If you are a beautician and would like to be notified when we recruit, please apply here.

We celebrate 28 years of Renée Rouleau Skincare

Having been in business for so long, there is always a “pinch me” moment. My goal is to help others feel more confident in their own skin, and I really appreciate your support that still allows me to do that! I’ve been in this business for 35 years, but I’ve never wanted to do anything else. Thank you, really. This is a fun throwback video.

The tradition of “FLO-vember” challenge continues

As many of you know, my husband of 22 years, Florian, who was also the COO of our company, passed away six years ago after a brief battle with cancer. Every year in November (his birthday month) while he was still alive, we held the “FLO November Challenge” where we committed to a health goal and did it every day for the month. (We usually do burpees, duh!) The team and I continue this tradition and it always reminds us of the importance of good health and keeping his spirit alive. I know he’s proud.

Beautician and dermatologist united

One of my favorite things about being in the beauty industry is the people I get to meet and learn from. This industry has some of the smartest, most innovative, and creative people, and I enjoy learning from them.

One of the highlights of November was not only speaking at the Skin Care Science Summit for the second year, but this year I had three roles: I was a speaker, co-chair of the Esthetician session, and an exhibitor showcasing our product line. What’s super cool about this summit is that it brings estheticians and dermatologists together. This is very rare. We all have the same goal, which is to help improve lives through better skin, but our approaches may be different, and we don’t always play well together in the sandbox.

That’s changing now, with a newfound respect for how we view and treat our skin, and this summit is an example of that. I was honored to be on a panel with renowned dermatologists (like Dr. Pimple Popper!) who represented my fellow estheticians.

I will be co-chairing again next year, so if you are a licensed skin care professional, please join me.

Famous beautician speaks at conference Famous beautician speaks at conference

What You Can Expect in 2025…

At Renée Rouleau, we don’t care about products. We need to touch people. I hope I can impact your life in some small way. #TheReneeWay

You are in the best hands.

XO,

Renee

Renee Rouleau Skin Care BloggerRenee Rouleau Skin Care Blogger

Celebrity beautician and skin care expert
As an esthetician trained in cosmetic chemistry, Renée Rouleau has spent 30 years studying skin, educating audiences and creating an award-winning product line. Her hands-on experience as an esthetician and trusted skin care expert has created a real-world solution—products specifically formulated for nine different skin types, giving your face what it needs to look and feel its best. thing. Her extensive real-world knowledge and ongoing research are trusted by celebrities, editors, bloggers and skincare enthusiasts around the world, which is why Marie Claire magazine calls her “the most passionate skin practitioner we know.”

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