Tech Reviews & Gadgets

Samsung launches Vision AI at CES 2025, bringing smartphone-like AI capabilities to smart TVs

C. Scott Brown / Android Authority

long story short

  • Samsung launched Vision AI at CES 2025.
  • It is a set of artificial intelligence features for Samsung smart TVs, similar to the artificial intelligence features on Galaxy phones.
  • Vision AI brings features such as wallpaper generation, instant translation, click-to-search, and more to Samsung’s complete TV lineup, including Neo QLED, OLED, QLED, and The Frame.

CES 2025 officially opened in Las Vegas, Nevada. At the First Look event, Samsung released a series of new products, including new flagship smart TVs, smart mirrors and ultra-short throw projectors. However, the star of the show was Samsung’s Vision AI – a new set of integrated artificial intelligence features available across Samsung’s entire range of smart TVs.

Through Vision AI, Samsung brings smartphone-like artificial intelligence capabilities to its TVs to provide users with a more personalized and intuitive viewing experience. Vision AI will be integrated into Samsung’s full range of products, including Neo QLED, OLED, QLED and The Frame. Its outstanding features enable Samsung TV owners to understand what they are watching and tailor the experience to their liking.

For example, Click to search It is a function similar to the Circle to Search function on Google and Samsung phones. It instantly provides information about what’s on the screen, such as identifying actors or providing content details, without interrupting the viewing experience.

Instant translation Use on-device artificial intelligence to provide instant subtitle translation on your Samsung TV, just like Live Translate Galaxy on your smartphone. This may be useful for content that itself does not have subtitles.

Samsung Vision Artificial Intelligence

C. Scott Brown / Android Authority

Samsung’s Vision AI also enhances personalization through: Generate wallpaperwhich allows users to use artificial intelligence to create custom wallpapers for their TVs.

at the same time, Home Insights and Pet and Home Care Make your Samsung TV a central hub for home monitoring, with the ability to track the activities of family members and pets, provide instant security alerts, and adjust home settings such as dimming lights and more.

Additionally, Vision AI promises to enhance the image and sound quality of supported Samsung TVs by analyzing content and user context in real-time.

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